Are your products placed optimally?
Brand check, including checks on products, freshness and campaigns, is a tool which retail chains and suppliers of groceries can use, e.g. to check if their products and campaigns have the right placement in the shops.

An anonymous employee from IQS visits your shops and acts completely as any other customer while carrying out certain observations. After each visit, our employee fills in a questionnaire in which all the points that you have chosen to focus on are evaluated.

Boost your performance...
Brand check is an efficient method to evaluate the chains that are selling your products. A brand check can give you an overview of which shops have and which have not set up your campaign material. Furthermore, brand check can be used to register if any groceries in the shops are not part of your product range any more or have expired the sell-by date. It also gives you plenty of opportunity to check your largest competitors' placement in the shops.

It can be very profitable to combine brand check with mystery shopping, as you for example can get your service, the cleanliness and order in the shop evaluated at the same time.

At IQS, we experience that our customers' employees react positively to our evaluations. We encourage our customers to inform their employees and any employee organization involved that brand check is carried out, and what the purpose of the evaluation is. Your employees will feel more secure when the concept is demystified.

Brand check procedure
All material used in connection with brand check is treated confidentially. A typical brand check evaluation involves the following steps:

:: The questionnaire is worked out in cooperation with the customer on the basis of the areas that the customer wishes to focus on.
:: IQS' employee visits the customer's shops, and after each visit s/he fills in a questionnaire with his/her observations. The employee always acts anonymously and on the same level as other customers.
:: The collected data is processed. IQS analyses and treats the material, taking the specific needs and wishes of the customer into account.
:: IQS reports back to the customer and presents the finished report. The results of previous brand check evaluations are included in the report, enabling every single shop to evaluate its development over a certain period of time.