Find out how successful your company is on the market
We carry out several types of market analyses, including image, brand, and competitor analyses.

A market analysis is a tool which can be used to show your company’s position on the market or in the consciousness of the customers. We primarily use quantitative analyses in connection with market analyses. On the basis of a tested questionnaire, a representative share of the consumers in the defined area is interviewed. The interviews can be conducted face-to-face at each single unit and/or over the phone.
You can also choose to assess how your business manages in the competition with other companies, both locally, nationally, and internationally. You can also choose to focus on how your brand or your image can be strengthened.

On the basis of the market analysis, you can gain a thorough insight into your company’s position on the market. Furthermore, you are provided with a tool which will give you a strong basis for making decisions relating to your company’s future strategies, the possibilities of expansion and finding a market for a new product.

Market analysis procedure
A typical market analysis involves the following steps:

:: IQS gathers information about all relevant areas, and in cooperation with the customer, a questionnaire is worked out. A number of respondents are interviewed, and on the basis of these interviews, the questionnaire is adjusted.
:: A representative share of the consumers in the defined area is interviewed. The interviews are conducted either as telephone interviews, as face-to-face interviews when the customers leave the shop, or as a combination of both. The telephone interviews are made from the premises of IQS, and they are carried out on computers using CATI (Computer Assisted Telephone Interviewing). This system ensures rapid reporting as well as a minimum of incorrect registrations.
:: The collected data is processed. IQS analyses and treats the material, taking the specific needs and wishes of the customer into account.
:: IQS reports back to the customer and presents the finished report. The results of previous market analyses are included in the report, enabling the customer to evaluate the development over a certain period of time.