Get to know your customers
A customer analysis is a tool for evaluating the satisfaction and loyalty of your customers. We use either telephone interviews or face-to-face interviews, which are conducted outside your shop. The finished report will form a clear picture of the customers’ opinions about each single unit.

You decide if focus should be on the general service, the behaviour of your employees, the selection of products, the appearance of each unit, or something completely different.

Boost your performance...
A customer analysis enables you to base your strategies on factual knowledge instead of what you think you know about your customers. The customer analysis can be used to identify weaknesses in each single unit.  It will be worthwhile to make an extra effort to keep existing customers, as it is more expensive to get new customers.

It can be very profitable to use a customer analysis as a follow-up on mystery shopping. This enables us to focus on and go into further detail with one or more problems identified through mystery shopping.

Customer analysis procedure
A typical customer analysis involves the following steps:

:: The questionnaire is worked out in cooperation with the customer on the basis of the areas that the customer wishes to focus on.
:: A representative share of the customers is interviewed. The interviews are conducted   either as telephone interviews, as face-to-face interviews when the customers leave the shop, or as a combination of both. The telephone interviews are made from the premises of IQS, and they are carried out on computers using CATI (Computer Assisted Telephone Interviewing). This system ensures rapid reporting as well as a minimum of incorrect registrations.
:: The collected data is processed. IQS analyses and treats the material, taking the specific needs and wishes of the customer into account.
:: IQS reports to the customer and presents the finished report. The results of previous customer analyses are included in the report, enabling the customer to evaluate the development over a period of time.